ABOUT US
About Us
THE BEGINNING OF PASSION TRADING...
Peter Trading Co. founded in 1975 and established Passion Trading Sdn Bhd in year 1980. These two companies operate as the supplier and distributor of hair and beauty products and equipments in Malaysia and other Asian and Western countries. Today, with more than 30 years of experiences in these hair and beauty businesses, Passion Trading Sdn Bhd has become the main supplier of hair and beauty products and equipments in Malaysia, and its brand name has made many salons in Malaysia to rely on. Passion Trading Sdn Bhd even carries its own brand name on some hair and beauty products and equipments, such as Sukipassion professional products, Passion Hair Product Series, Qc Professional Use Hair products, Passion hair/beauty salon furniture-accessories, and export them to other countries such as Hong Kong, Thailand, Macau, Singapore, Indonesia, China, Taiwan and so on. Passion not only provides its own brand name products, but also imports many hair and beauty products from all over the world. From Japan along, Passion is the sole agent for NUMBER THREE, the Feather Cut, and the famous KARARA tonic of AMOROUS Co. Other than that, we are also the sole agents of Italy milk_shake®, REVLON PROFESSIONAL, EKSPERIENCE, PARLUX Hair dryer, ALFAPARF MILANO, United States SEXY HAIR and AMERICAN CREW, and other famous hair and beauty products from other countries.
Passion Trading 50th Anniversary
Passion Trading Sdn Bhd has developed a strong marketing team all over Malaysia. There are more than 30 distributors/wholesalers and almost 80 salespersons who carry and distribute products that under management by Passion Trading Sdn Bhd in Eastern and Western Malaysia. Other than this brilliant recognition of domestic selling record, Passion Trading Sdn Bhd has also established a tight relationship with the oversea manufacturers and distributors. Besides, Passion has also put a lot of efforts in building a good relationship with the public media and social activities, such as advertisement in various local and international newspapers , donations to some charitable organizations, and organized some hair and beauty competitions in order to increase the awareness and recognition of these hair and beauty businesses.
WELLBEING
NUMBER THREE is a professional Japanese haircare brand built around the philosophy of beauty, science, and wellbeing. Believing that healthy hair begins with a healthy scalp, the brand combines advanced Japanese technology with carefully selected ingredients to create professional solutions that care for both hair and overall scalp wellness.
From scalp treatments and intensive repair care to colour maintenance and daily hair rituals, NUMBER THREE focuses on restoring balance, comfort, and vitality. Its innovative formulations help address concerns such as dryness, damage, sensitivity, frizz, and colour fading, while supporting a healthier hair and scalp environment.
Trusted by salons and professionals, NUMBER THREE delivers more than just haircare — it offers a wellbeing-inspired approach that blends performance, self-care, and modern Japanese beauty philosophy to achieve healthy, radiant, and naturally beautiful hair.
Always at the forefront
Alfaparf Milano Professional is a leading Italian professional haircare brand, renowned worldwide for its innovation, performance, and salon expertise. Originating from Italy, the brand combines advanced technology, premium ingredients, and modern beauty trends to deliver high-performance solutions for hair color, care, treatment, and styling.
Trusted by professional hairstylists in over 100 countries, Alfaparf Milano Professional is dedicated to enhancing hair beauty through scientifically advanced formulas and luxurious salon experiences. From colour transformation to hair repair and scalp care, the brand empowers professionals to create healthy, beautiful, and confident results for every client.
Sweeten Up
Your Self-Care
milk_shake® is a professional Italian salon-quality haircare brand that transforms everyday haircare into a unique sensorial experience.
Combining decadent textures, iconic fragrances, and high-performance formulas, the brand blends nature, wellbeing, and professional expertise to create effective and enjoyable haircare solutions. Powered by nutrient-rich ingredients such as milk proteins and fruit extracts, milk_shake® helps improve hair strength, softness, shine, and manageability while supporting overall hair health.
From in-salon services to at-home rituals, its fast-acting formulas deliver professional results — making healthy, beautiful hair effortless, enjoyable, and full of Italian-inspired beauty and care.
Inspiring Beauty Through Innovation
REVLON PROFESSIONAL is a globally recognized professional haircare brand dedicated to empowering creativity, performance, and beauty innovation. With decades of expertise in salon haircare, colour, and styling, the brand combines advanced technology with professional knowledge to deliver high-performing solutions for hairstylists and consumers worldwide.
From hair colour and repair treatments to styling and daily care, REVLON PROFESSIONAL focuses on enhancing hair beauty while maintaining healthy-looking, manageable results. Driven by innovation, creativity, and professional excellence, the brand continues to inspire confidence, self-expression, and modern beauty experiences both inside and outside the salon.
Style Boldly, Create Fearlessly
SexyHair is a professional American haircare and styling brand known for its bold attitude, creative expression, and high-performance salon products. Designed for stylists and hair lovers alike, the brand offers innovative solutions across styling, volumizing, texturizing, and haircare categories.
Combining professional expertise with trend-driven creativity, SexyHair empowers individuals to create confident, expressive, and effortlessly stylish looks. From everyday volume and texture to dramatic styling results, its salon-grade formulas deliver performance, versatility, and long-lasting impact — inspiring limitless possibilities for healthy, beautiful, and unapologetically bold hair.
Sukipassion. Prove of being professional.
Sukipassion is the latest holistic concept for perfect beauty, with combination of hair color product, styling product and hair care treatment which tailored to customer needs.
We guarantee the exclusive product design and packaging are totally suitable for professional use, in term of it high technology laboratories and advance scientists development.
American Crew
The Official Supplier for Men
American Crew is a professional grooming brand dedicated to modern men’s haircare, styling, and personal care. Originating from the United States, the brand combines professional salon expertise with timeless men’s grooming culture to deliver high-performance products designed for style, confidence, and everyday care.
From styling essentials and shampoos to beard, shave, and grooming solutions, American Crew offers versatile products tailored to men’s lifestyle and grooming needs. Known for its iconic styling range and professional-quality performance, the brand empowers men to achieve classic, modern, and effortlessly refined looks — bringing barbershop-inspired grooming into everyday routines.
We Love To Hear From You!
We love to hear from you on our customer service, merchandise, website or any topics you want to share with us. Your comments and suggestions will be appreciated. Please complete the form below.
PASSION TRADING SDN BHD (176936-H)
- (+604) – 229 0161
- [email protected]
- Monday to Friday: 9:00 am – 6:00 pm
- Saturday: 9:00 am – 1:00 pm
- 1, 1A, 1B Kek Chuan Road, 10400 Penang, Malaysia
