We love color when it’s good

Precious Nature Hair Color is an ammonia-free permanent cosmetic color that guarantees 100% grey hair coverage. Each color family is customized with a natural ingredient with specific properties

Ingredients
AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, CERA ALBA (BEESWAX), 2-METHYLRESORCINOL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, 4-CHLORORESORCINOL, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, SUCROSE, CASTANEA SATIVA (CHESTNUT) SEED EXTRACT, ORYZA SATIVA (RICE) GERM EXTRACT, DEHYDROXANTHAN GUM, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE

For the complete and updated list of ingredients, we suggest referring to the product pack

Features
· Coloring cream with an “appetizing” appearance
· Irresistible fragrance
· Lifts up to 3 levels
· 100% grey hair coverage
· Free from ammonia, PPD and resorcinol
· Hair looks freshly colored, even after a month!*
· Beachproof highlights**
· Double the shine***
· Unparalleled manageability that improves after each color service****

*After 12 washes, Precious Nature Hair Color maintains up to 86% color. Instrumental test carried out on shades 7 and 5.66.
**After four UV irradiations, corresponding to 30 hours of sun exposure. Instrumental laboratory test using a solar simulator.
***Hair colored with Precious Nature Hair Color saw up to 234% increased shine. Instrumental test carried out on shades 7 and 5.66.
********Improved manageability after 3 successive color applications