We love color when it’s good

Precious Nature Hair Color is an ammonia-free permanent cosmetic color that guarantees 100% grey hair coverage. Each color family is customized with a natural ingredient with specific properties

Ingredients
AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, CERA ALBA (BEESWAX), m-AMINOPHENOL, SODIUM SULFITE, p-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, SUCROSE, ORYZA SATIVA (RICE) GERM EXTRACT, GLYCERIN, DEHYDROXANTHAN GUM, PRUNUS AVIUM (SWEET CHERRY) FRUIT EXTRACT, 2-AMINO-6-CHLORO-4-NITROPHENOL, ACID RED 92 (RED 28), SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE

For the complete and updated list of ingredients, we suggest referring to the product pack

Features
· Coloring cream with an “appetizing” appearance
· Irresistible fragrance
· Lifts up to 3 levels
· 100% grey hair coverage
· Free from ammonia, PPD and resorcinol
· Hair looks freshly colored, even after a month!*
· Beachproof highlights**
· Double the shine***
· Unparalleled manageability that improves after each color service****

*After 12 washes, Precious Nature Hair Color maintains up to 86% color. Instrumental test carried out on shades 7 and 5.66.
**After four UV irradiations, corresponding to 30 hours of sun exposure. Instrumental laboratory test using a solar simulator.
***Hair colored with Precious Nature Hair Color saw up to 234% increased shine. Instrumental test carried out on shades 7 and 5.66.
********Improved manageability after 3 successive color applications